1. The Lean Startup by Eric Ries
Eric Ries became Peter Drucker or Michael Porter in entrepreneurship. The Lean Startup is a modern textbook for launching any product in the era of uncertainty, rapid change and interconnectedness. His agile approach will help you fail quickly, learn, start again and succeed. Lean startup became a movement around the globe. The main message of the book is – let the customer decide what they like or dislike, listen to them and create it quickly. Don’t wait until your product is perfect to launch it. Sometimes it is even “OK” to launch a product which does not exist… If you don’t know what an MVP is, you must start reading right now!
2. The 4-Hour Workweek by Tim Ferriss
If you still work for a large corporation and have a boring 9-5 job that you would love to escape but feel too insecure to simply quit it before starting something “big”, this book is for you. Tim Ferriss will teach you how to start making very small steps in the direction of entrepreneurship. His mantra is “quit your job only when your business provides you roughly the same cash flow as your job”. He draws a lot of attention to the delegation and the need to concentrate on your core competencies. Some of his advice might have become slightly outdated, but 95% of the content is relevant. This book will help you make the first step, which is the most important one.
This is a perfect tutorial for those of you who already decided to start your first “side hustle” and lack ideas, plan, structure or courage. This book is designed for inpatient and fast. The author provides a 27-day plan to start your business. These are some examples of your daily goals set by the author:
– Brainstorm, borrow and steal to build an arsenal of great side hustle ideas (day 3)
– Learn, gather, or create everything you need to launch; then set up a real-life way to get paid (days 13-14)
– Start raking in the money by channelling your inner Girl Scout (day 18)
– Master the art of deals, discounts, and special offers (day 21)
This book is great not only if you are up to starting a blog or launching a new media campaign. The author provides you with insider advice, shows the motor and wheels of social media marketing, explains how to deal with influencers or potentially become one, and describes why it is so important. Last but not least, she gives practical tips on how to run a blog for your company. This is a “must read” book if you are still sceptical about Instagram, Facebook, Youtube, or if you think that these “time-wasting” activities don’t contribute to your “core” business.
5. Zero to one by Peter Thiel with Blake Masters
Originally, it was a series of lectures at Stanford in 2012. One of the students (Blake Masters) who attended the course and liked it so much that he decided to publish the notes. Zero to One will challenge the way you think and make you answer questions that will help push your startup forward. This book was read and recommended by Mark Zuckerberg and Elon Musk; it’s a must-read for you too!
P.S: You don’t have to read these books, they are also available as podcasts. You can listen to them on Audible also offline (on a plane, at home or even on your way to the office).
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